News
Graffiti & Identity: Why the Arc de Triomphe?
Street art is the natural language of Paris. It appears on the walls of Belleville, the 13th arrondissement, and along the banks of the Seine. For our "Paris Graffiti" collection, we wanted to juxtapose the prestige of imperial architecture with the spontaneity of tagging.
The Arc de Triomphe was chosen as the focal point because it embodies resilience and victory. By surrounding it with vibrant lettering and splashes of red and blue paint, we create a bridge between historic Paris and the urban youth who bring the city to life today. It's a celebration of our visual identity, complemented by the stylized fleur-de-lis for those who are, more than ever, "Proud of our colors."
How to wear the "Composition of Fervor" Sweatshirt?
The Navy "Composition of Fervor" sweatshirt is undoubtedly the most technical piece in our current collection. Its front design is a true tactical puzzle: an acrostic where the names of the club's key players (Enrique, Barcola, Vitinha...) form the message "THIS IS PARIS".
Our tips for a flawless look:
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The "Match Day" look:Wear it over your season's jersey, with raw denim jeans and white sneakers. The slogan "AND OUSMANE BALLON D'OR"on the back will be a hit in the stands.
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The "Terrace Wear" vibe:For a night out in town, pair it with beige cargo pants and a simple cap. The navy color adds an elegance that contrasts with the rugged look of the lettering.
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T-shirt version:For milder days, the white T-shirt takes up the same tactical codes with a welcome lightness, perfect for strolling on the quays.
[May 31, 2025] The night Paris became a "Great European"
Time stood still at 11:42 PM. It wasn't just a victory, it was a liberation. On May 31, 2025, after decades of waiting, Paris finally won its first European star.
For our creative team, translating this emotional earthquake into textiles was a huge challenge. We wanted to capture the image that will remain etched in history books: our captain Marquinhos, eyes closed, raising the trophy towards the starry sky of the capital.
The next day, newsstands were swarming. The front page of L'Équipe, with its bold headline"HERE IS PARADISE," instantly became a piece of history. By reproducing this front page on our T-shirts, we offer fans the chance to wear this moment of glory every day. It's no longer a promise, it's a fact: we are the kings of the continent.